Listing of Good Email Marketing Practices
Build a summary of people that will benefit out of your message. Your campaign begins with a summary of emails. The more contacts you have in your list the greater. But what's the good of having 100,000 contacts if 90% seem to be not interested in what your message is?
Capture 100% opt-ins by providing your prospects the choice to sign up through industry events, website or social networking newsletter sign-up.
There are some pretty cool e-mail marketing softwares for sale available but I prefer to use online email software. Its cost-effective, scalable and designed to be very easy to use. When it comes to these platforms some are good plus some are bad. I prefer i-Contact.
Build a branded template to represent your companies image. You usually have the option to choose from pre-built templates or for a more customized design you are able to hire a specialist to construct your vision.
Schedule specific messages to coincide with key events you want to highlight.
Run click-through reports to find out what groups are interested in what products or services you offer. Then bundle those groups into specific lists that receive those specific campaigns.
Link your messages with any social media accounts you have setup. this increases your visibility.
Educate yourself with CAN-SPAM Act. Always give your recipients the option to opt-out of your messages.
Utilize the multiple reporting features you've available. This is the way you'll refine your marketing and discover what is workin and just what isn't.
Create a interconnected web-work online. Link you campaign for you website, social networking, blogs etc.
Listing of Bad E-mail marketing Practices
Don't purchase your list. This can be a big no no and may get you black listed. There are plenty of companies on the internet which will sell you mailing lists. The problem is that they offer those same lists to countless other people. Imagine being among the people on those lists and getting bombarded by all these companies. Someone will complain and that is when individuals get blacklisted.
Send your messages using a business email. When your message comes across and its sent from [email@example.com] it simply doesn't seem as professional.
Do not add individuals to your list without one knowing. Its against the CAN-SPAM Act. and the law.
Most email messaging software mandates that you possess an opt-out option you email, however if there is not, be sure you don't send without it.
Don't attempt to jam an excessive amount of content into one blast. This might overwhelm the recipient and switch them off.
Keep your design consistent. Don't send out a circus of images and content. Your message should revolve around the brand of your company.
Try to not message to often. Once a day might make people angry.
Don't send with only images. Most email providers have images turned off by default. If you have text the recipient will at least understand what the message is all about until they are able to activate images.
Don't send without an online connect to your email message. If people cannot begin to see the message within their email they'll be redirected for an online version where they are able to see you message.
Don't forget to review your reports to see what your market wants.